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Nudging the Commute: Applying Behavioral Insights to Transportation Demand Management

The next major innovation for transformation demand management (TDM) is behavioral science, which applies both economics and psychology to understand – and change – how people make decisions. Researchers and TDM practitioners are increasingly using behavioral science findings to change how people commute.

In this webinar, you’ll hear from one of North America’s leading researchers who works across the academic and private sectors about what behavioral science can tell us about why people drive, and why it’s so hard to change their behavior. You will also learn about the latest wave of research coming from cities and public agencies that looks at how evidence based “nudges” can get people out of their cars and onto bikes, buses, and walking shoes. Finally, we will discuss our shared industry agenda and upcoming partnerships among researchers and practitioners.

Join this free BECC webinar with presenter Ashly Whillans, Monday, March 30, 11:30 – 12:30 PM PDT. Register now

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