Behavior & Decision Making
Linda Schuck is a Senior Advisor at the California Institute for Energy and Environment (CIEE). She has 25 years of experience working on energy efficiency, technology commercialization, and climate change. Currently, her work at CIEE is focused on expanding behavior and decision research and its use in energy and climate policy and technology commercialization. She founded and chaired the Behavior, Energy and Climate Change Conference, which has become the preeminent forum for researchers, policymakers, and implementers to discuss social science research and its application to climate and energy challenges.
Prior to joining CIEE, Linda directed the California Climate Change Project at Stanford University, an inter-university collaboration to facilitate the use of research in the design, adoption, and implementation of strategies to reduce greenhouse gas emissions. She has held managerial positions at the US Department of Energy, Pacific Gas & Electric Company, and the Alliance to Save Energy, and has served as a management consultant to the California Energy Commission, Southern California Edison, Bonneville Power Administration, American Council for an Energy-Efficient Economy, and numerous other organizations.
Linda also has extensive experience managing social science-based research (including program/evaluation research and marketing/customer/advertising/brand research) and conducting experimentally designed research programs. She co-founded the Utility Customer Satisfaction Research Network, served on the advisory board of the International Energy Program Evaluation Conference and on the organizing committee for ACEEE Summer Study for many years. She also works on clean technology commercialization and served on the Advisory Board of the Environmental Business Cluster, a clean energy technology incubator. Linda currently serves on the Advisory Board of the Center for Research on Environmental Decisions at Columbia University.
Linda holds an M.B.A. from the Stanford University Graduate School of Business, an M.A. from Antioch Graduate School, and a B.A. from Stanford University.
Links & References
Center for Research on Environmental Decisions at Columbia University